Spec Campaign & Creative Direction – Long Drink

This spec campaign was created as a conceptual advertising series for The Long Drink Company to explore how lifestyle photography and bold typography could capture the brand’s refreshing, summer-driven identity.

I partnered with a photographer to plan and execute a poolside shoot, leading the creative direction, visual mood, and color story. We focused on cool blue tones, bright natural light, and water textures to reflect the brand’s crisp, citrus-forward feel and signature palette.

Using the final photography, I designed a set of campaign posters that combine large-scale type, layered compositions, and clean layouts to create energetic, scroll-stopping visuals suited for social and digital marketing. The finished work was later recognized and supported by the brand on TikTok.

This project highlights my ability to art direct shoots, collaborate across disciplines, and translate photography into cohesive, campaign-ready brand assets.

Tools: Photoshop, Illustrator, creative direction, photography collaboration